From the office of PMG Refiners…

The Wall Street Journal Reports…

LONDON—The spot price of gold rose as Japan’s earthquake and tsunami as well as ongoing unrest in the Middle East and North Africa buoyed investor interest in less-risky assets.

UBS raised its one-month gold forecast for gold to $1,450 a troy ounce, from $1,375 an ounce, largely on the anticipated impact of the tsunami as well as announcements from the European leaders summit at the weekend. Euro-zone leaders agreed to extend the size of the European Financial Stability Facility to a lending capacity of €440 billion ($611.73 billion), reduce interest rates on the bailout loan to Greece and to establish a new €500 billion permanent bailout fund in 2013.

UBS analyst Edel Tully described the moves as “a positive surprise” that should support the euro. The Japanese natural disaster, meanwhile, has increased global uncertainty and should fuel additional risk aversion and defensive trading.

“This is a breeding ground for higher gold prices in the near term. As we have said before, no other assets plays on emotions like gold and emotions right now are running high,” she said in a note to clients.

Ahead of the New York trading day, spot gold was up $7.60, or 0.5%, at $1,427.20 an ounce.

Commerzbank said the rebound back toward record levels “is hardly surprising in the current market climate.”

In other metals, the platinum group fell after the quake in Japan led to auto and supply plant shutdowns. Spot platinum was down $16, or 0.9%, at $1,761 an ounce, while spot palladium was down $2, or 0.3%, at $755 an ounce.

Spot silver was up 11 cents, or 0.3%, at $36.01 an ounce.

SHOP.PMGREFINERS.COM

PMG Refiners has recently launched their new Retail & Wholesale Jewelry supply website.  Check it out at shop.pmgrefiners.com!

The PMG Refiner’s Shop is dedicated to bringing you the best deals on diamonds, colored stones, coins, jewelry supplies, and gold buying equipment!  Check back periodically due to the inventory changing daily.

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Thank you for helping us get to this point.  We want to thank all of our current customers and we look forward to doing new business!

Vegas now has gold machines….next stop - Boca Raton, Florida.

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That’s right, I said it. Social Media is a gold mine…Once you find the right tools (Facebook, Twitter,etc) to find your gold (Customers) you will be rich (Increase Sales)!

Here are some tips that I efanpage.com posted on their facebook today that I enjoyed…

http://mashable.com/2010/10/25/new-facebook-marketing/

Hint to PMG Refiners Customers:

Use these tips! Utilize Social Media today if you have not already. Engage your customers. Give them a sneak peak into the business!

Most Expensive Coin in the world

Like I said in a previous post, please make sure you know the value of your coin before turning it in as “scrap”.

“In 1996, British coin dealer Stephen Fentonbrought brought the coin to the Waldorf Astoria Hotel in New York City, to sell to an American collector. Federal agents, posing as coin collectors, seized the 1933 Double Eagle in a successful sting operation and while it cannot be proven with absolute certainly, it is believed that this coin is the same 1933 Double Eagle from King Farouk’s prized collection. Fenton was put in jail, but he soon got out and went to court in order to battled the U.S. government over ownership of the coin. Meanwhile the coin itself was stored in what authorities thought was a secure location: a vault at the World Trade Center”……Read more about the history of this rare coin: http://www.fleur-de-coin.com/articles/mostexpensivecoin.asp

Hint for PMG Customers:

The history of gold, jewelry, and diamonds is very interesting to some customers.  This plays off the same concept that the new “Pawnstars” and similar pawn shows use to intrigue their audience.  If there is a customer willing to listen – tell them what you know.  Don’t just always look for the sale…give the customer some knowledge they can pass on to someone else.  They will always tell them they heard it from you!! They have now become one of your best salespeople.  They are selling for you without you even paying them.   When a customer comes into your store because someone they know recommend you, you have pretty much already closed the deal when they walked in the door.

Watch the video: AURACLE GOLD TESTER

The Auracle LGT-1000 is the most simple and efficient gold tester in the marketplace today.  Never before offered to the public, the Auracle was developed for use by professionals who needed a quick, efficient way to test gold and platinum.

Tips for PMG Customers:

Throw away your old one and buy one now!

The 10 Most Expensive Desserts dished up by the Hotel Travel Blog have some crazy price tags!!! My favorite, the Frrozen Haute Chocolate from Serendipity 3.  If you get this ice cream, please save the gold and send it in to me.   We can buy the diamonds too!

Details & picture below – do not drool on your keyboard you fools—

3. Up until recently, Serendipity 3 was famous for creating the most expensive sundae, at $1,000 a piece. Now they’ve outdone themselves, creating the world’s most expensive dessert, as decided by the Guinness Book of Records. The $25,000 Frrozen Haute Chocolate is a product of Serendipity 3 and luxury jeweler Euphoria New York. The desert is a blend of 28 cocoas, 14 of which are the most expensive and exotic in the world. As any dessert on the list, it has to have some trace of precious metal. This one is infused with 5 grams of edible gold and has a gold bracelet with diamonds at the base. Even more, the dessert is eaten with a gold spoon, pimped out with white and chocolate diamonds, which you can fortunately keep.

Tip for PMG Customers:

Make a special dessert at a local restaurant incorporating jewelry, gold, or diamonds. Tasty Marketing Plan!!

With the price of gold at record highs, everyone is buying and selling their gold coins.  At PMG Refiners, we currently launched a new coin buying campaign… 

We pay 99% for all U.S. and foreign gold coins* in 24 hours after receipt of package. We pay 95% for all U.S. and foreign silver coins*. 

*We only accept government produced or other authorized minted coins. *All Silver coins must be 80% or higher for a 95% payout. 

  Tips to PMG Customers:

Before selling your coins to anyone, *ALWAYS* make sure to check your coins on www.pcgs.com to see if they are worth more than “scrap value”.  If there are worth more you may find a different way of selling them to a coin dealer or a collector instead of scrapping the metal out. You never know what it is worth until you research! You can even do it from your iphone…..(LOOK BELOW)

“PCGS Announces Support of Mobile Devices PCGS now supports mobile devices through its website. Devices such as the iPhone™, Android phones, Blackberry®, and Palm® devices are now automatically detected and supported on PCGS’ website. The first web functions offering mobile support are Certification Lookup and Order Status. Additional functions will be rolled out in the upcoming weeks. “This is the next step in making all of the great content on the PCGS website available to users of any device, any time. We’re very excited about the opportunities mobile devices give us to connect with the numismatic community,” said John Nelson, Director, Web Applications. “

Have a special service department? Want to send quotes for custom or repair work via email? Don’t have a custom software program?

Get www.getballpark.com for all your invoicing needs. 

Tips to PMG Customers: Use this to obtain quotes from customers and communiate with your customers via email!!!  Save time = Save Money but do not forget to give them some personal attention when they come in the store.  That extra time may also put money in your pocket!

Hong Kong Gold Bathroom

3D Gold located in Hong Kong. Yup, you guess it right, the bathroom is made up of precious gold! This weird bathroom is found in one of Hong Kong’s jewelry stores and reportedly cost $4.8 million to make. Its centerpiece is a 900-pound solid gold toilet which gives a whole new meaning to the phrase ‘Royal Flush’ Customers can use the toilet if they spend $128 in the store. Now that’s marketing baby!

Hint for PMG Customers:

Having unique things, like a bathroom (haha!) to get recognized can be a great way to put money in your pocket.  This jewelry store has definitely attracted its fair share of attention through press, blogs, pictures on facebook, and word of mouth.  I know I will be checking this out when I go to Hong Kong.  I will do a blog post of while sitting on it!   Besides unique jewelry and a unique location, I also think it is very important to make each and every customer feel special.  A glass of champagne for the couple looking at engagement rings, some dessert and toys for the kids who are putting their dirty finger prints all over the case.  On a larger scale, imagine a not so ordinary jewelry store located in a cave.  You never know!